Style guide design for the 89th Oscars 2017 produced for A.M.P.A.S.© Me & the Bootmaker designed the brand style guide to be utilized for all elements of the Academy's branding including the show(s). Choosing elegant and striking typography, bold colors and a sophisticated yet contemporary approach.
We developed a color palette that allows each branch to have its own look, alongside the deep oscar red and the academy yellow, every branch then becomes its own, visual effects taking a dusty green, a moody white for the writing categories, bold orange for the animated categories, alongside nearly a dozen others. The first time each branch has had this extra personality.
From show logo, to lower thirds, through nominee graphics and winner announcements the graphics allow for a unified system. This system allows for the films and content to be as independent as they and totally personalized but still keeping within the shows graphical system.
Each show followed this style guide, from the Student Awards to the Governors, Sci Tech and throughout.
Title Sequence for the film, Franca; Chaos & Creation. Charting the story of Italian Vogues most influential editor, Franca Sozzani, who led ground breaking political messages during her tenure and spearheaded the change of fashion from the inside the Magazine. The film Premiered at the 73rd Venice Film Festival.
*Me & the Bootmaker also produced all the graphics.
Design for the 87th Oscars which involved creative direction for every design element within the show, including the use of 22 separately designed categories. The concept was to bring to life the films in the shortest time possible, to keep the flow of the show, whilst communicating the nature of the category,
The bold design decisions created a huge response with features in non design publications Deadline Magazine, Bloomberg, Slate, indiewire as well as the design press. These designs were award several awards including by the D&AD.
Title sequence for the groundbreaking video game, 'The Last of Us’, featuring a macro world of a growing disease in stark black and white. This sequence was nominated by SXSW title sequence of the year
Title sequence for the Amazon series 'Hysteria’. The imagery was sourced from historical depictions of mass hysteria, the psychological phenomena where groups of people suddenly and en masse become disturbed.
Title Sequence for the iconic video game Killzone. Live action explosions of colored powder were shot at high speed slowly revealing the faces of the core characters that have been blasted in the wall.
Title sequence designs for the series Fear the Walking Dead. Having designed the sequence for the original series these designs follow the eerie isolation of a post 'event' world.
Title sequence for the video game, ‘Uncharted 4’, bringing to life moments from the lead character Nathan Drakes journey through the 3 previous games, using hand drawn illustration in collaboration with Simon Prades. An inky story told through Drakes notebook.
Graphics and design within the short film Grays, including Heads Up display, sign and titles. The unique helmet UI was designed to be read in the peripherals of the users visor a(lower case a) allowing for a slick graphical appearance and easy legibility. Key information lighting up(What does this mean?) responding to read out changes bring added drama to the performance of the actor Grey Damon.
Title design for the film 'The Lone Ranger'. The designs feature the films key element; silver as it melts and forms key moments from the film Birds, badges, bullets and trains.
4k Animation, designed for the 'Rolex Green Room' at the Academy Awards. The work sees the most iconic winners of the best picture Oscars' posters brought to life. The first 4k animation produced showcases the artwork in vivid clarity and allows the sequence to be projected in theatres.
Sound design by Easyfeel
Title sequence for the film Z for Zachariah, a film that sees two survivors of a radioactive plague encounter drama as they begin a new life. A spreading infection slowly becomes mental as well as physical.
Title sequence designs for the TV show Fargo. The bold hand painted typography sits atop iconic landscape visuals.
Title sequence for the Disney film, 'Earth to Echo'. The sequence features each title card brought to life using the core items in the film which are cell phones. These devices spring to life allowing the kids to communicate with the creature that has come to help them.
Title sequence, trailer and poster designs for the Lionsgate film, 'Maggie'. The film is about a teenage girls life as she becomes infected with a deadly zombie virus. Starring Arnold Schwarzenegger and Abigail Breslin.
Title sequence design for the documentary, 'Soaked in Bleach' a film that documents the mystery surrounding the death of Kurt Cobain. The slow moving typography breaks apart in response to bleachs’ chemical reaction.
Credit sequence cast montage for the John Wells film, 'August Osage County'. Harvey Weinstein asked Me and the Bookmaker to bring to life the stunning array of characters in this ensemble film.
Title Sequence for the film 'Snow White & the Huntsman'. Telling the story of a key battle within the film through the detailed crops of the fighting world, swords, shields, flags and suits clash and are destroyed in this medieval melee.
Live action title sequence directed by Me and the Bookmaker for the ABC series Whispers a disturbing story where children start to discover a powerful electrical menace that starts to control them.
Title sequence for the film, 'Vampire Academy'. Harvey Weinstein had asked Me and the Bookmaker to help communicate the complex story of the various warring vampire clans in the context of the modern world.
End tag animation for Chevron, a bold colorful journey through the companies process told in illustrative form in collaboration with Adrian Johnson including character design tests.
Title sequence for the NBC show, 'Ironside’, the retelling of the iconic original Raymond Burr series.